"New Wash is the only product I've found that gives my hair volume, body and personality. Before New Wash, my long hair would just hang lifelessly. With New Wash, I get the texture of my dreams. Try it!"
- Replaces shampoo & conditioner in one step
- The balanced original for most hair types
- Detergent-free, cleanses without stripping
Free US shipping over $50
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Description
New Wash Original balances your scalp and makes hair softer, smoother and healthier, all in one simple step.
Switching to New Wash Original breaks the cycle of stripping your hair and scalp with harsh shampoo detergents and then over-moisturizing with conditioner and weighing down hair. Our detergent-free formula leaves your healthy oils intact, so your scalp stops overproducing oil and you can finally break free from the cycle of wash-grease-repeat.
The result: the healthiest hair of your life.
- Life-changing results Makes hair softer, smoother and shinier after one use
- Saves time and money Replaces shampoo and conditioner to simplify your routine
- Doesn't strip your hair No damaging detergents, just naturally derived ingredients
- Improves your scalp and hair health Balances natural oil production to prevent dryness and color fading
- Enhances your natural texture Amps up volume, smooths frizz and brings out waves and curls
85% of people who tried New Wash said they would ditch shampoo forever.*
8 out of 10 New Wash users said it is the best product they have ever used.**Based on a 3-week consumer perception study of 103 participants
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How to use
Step 1: Apply Coat wet hair from scalp to ends with a generous amount of New Wash.
Step 2: Splash Add a splash of water-this is essential to activate and emulsify the formula into a milky consistency.
Step 3: Massage Work thoroughly into hair and scalp with scalp brush. New Wash cleans only what it touches.
Step 4: Rinse Let sit for 2-3 minutes, then rinse out as thoroughly as you massaged it in.
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How it works
Non-toxic formula. New Wash replaces harsh detergents with gentle ingredients like jojoba oil and sunflower seed oil to cleanse and nourish your hair and scalp.
Clings to grime. Cleansing ingredients are derived from fatty alcohols and aloe vera leaf juice that bond to dirt, oil and buildup-but not to your protective scalp barrier.
Cleans without stripping. As you rinse, the grime goes down the drain while moisturizing agents like evening primrose oil nourish the scalp barrier.
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Ingredients
Water, Aloe Barbadensis (Aloe Vera) Leaf Juice, Glycerin, Cetearyl Alcohol, Stearamidopropyl Dimethylamine, Cetyl Alcohol, Stearyl Alcohol, Gluconolactone, Rosa Centifolia Flower Water, Oenothera Biennis (Evening Primrose) Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Helianthus Annuus (Sunflower) Seed Oil, Polyglyceryl-2 Stearate, Glyceryl Stearate, Menthyl Lactate, Equisetum Arvense (Horsetail) Leaf Extract, Hydrolyzed Adansonia Digitata (Baobab) Seed Extract, Mentha Piperita (Peppermint) Oil, Tocopherol, Lavandula Angustifolia (Lavender) Flower Extract, Calendula Officinalis Flower Extract, Urtica Dioica (Nettle) Extract, Glycine Soja (Soybean) Oil, Chamomilla Recutita (Matricaria) Flower Extract, Phytosterol, Distearoylethyl Dimonium Chloride, Panthenol, Behentrimonium Methosulfate, Calcium Gluconate, Benzyl Alcohol, Phenoxyethanol, Sodium Benzoate, Potassium Sorbate, Citric Acid.
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Recycling
Refill pouches are made with LLDPE PCR material and are fully blue-bin recyclable. Cut a slit, rinse, then recycle.
Why ditch shampoo
Is your shampoo
destroying your hair?
Regular shampoos "clean" your hair with harsh detergents that strip your scalp of its natural oils, causing dryness, breakage and irritation. Detergent-free New Wash fixes that.
Shampoo
New Wash
Cleanses
Conditions & detangles in one step
Supports a healthy scalp
Detergent- & sulfate-free
Naturally derived and biodegradable
Enhances natural texture
Preserves color
Lets you go longer between washes
Recyclable refill pouches
Join more than a million New Wash devotees
The New Wash method
Simpler than shampoo.
One product replaces your shampoo, conditioner and detangler. Here's the method:
1
Apply
Wet hair and dispense a generous amount of New Wash. Layer it on from scalp to ends.
2
Splash
Add a splash of water to get a smooth, milky consistency.
3
Massage
Work into hair and scalp, using the scalp brush to coat every inch - scrub, massage, repeat. Let sit for 2-3 minutes.
4
Rinse
Rinse thoroughly, using the brush to ensure all product is washed out.
A formula for success
Will this work for your hair type? (Yes!)
Reviews from thousands of customers with every hair type and texture use the same phrase: "life-changing." That's because New Wash works with - not against - your unique hair and scalp concerns.
Normal to dry
Detergents in shampoo strip your natural protective oils, which you (try to) fix with conditioner, which leads to more greasiness. Break the cycle with detergent-free New Wash.
Normal to oily
Shampoo is the root cause of many oily scalps. When you switch to New Wash, your oil overproduction subsides, your scalp rebalances and your hair thrives with volume and shine.
Color-treated
New Wash keeps your color brilliant with oxidation-fighting sunflower seed oil and a detergent-free formula that removes impurities-and leaves the protective oils your hair needs.
Fine or thin
New Wash adds oomph by enhancing your natural texture, softness and silkiness-all of which makes fine and thin hair easier to manage and style.
Coarse or thick
Your thick hair is not unmanageable-it just needs the right cleanser. New Wash adds softness, smoothness and shine without taking away the moisture you need.
Gray
Gray hair can have a mind of its own. New Wash's custom blend of essential oils and gentle cleansing agents gives grays a more consistent texture and much softer feel.
Join more than a million New Wash devotees
Take their word for it, too
"Man, was I wrong! I have been using New Wash for 3 months now and my hair has drastically changed for the better. I can finally air dry it and my wavy/curl pattern is coming back! It is lightweight and feels clean way longer than it does when washing with regular shampoo. Believe the hype!"
"I've spent years trying to find the right shampoo-conditioner combo that didn't dry my scalp out or leave it feeling greasy while still actually caring for my curly texture. I've been only using New Wash for a couple months now and my hair has never been this consistent. It's hydrated, my scalp isn't itchy or flaking, and my ends are happy."
"Love! Changed my hair almost instantly. After my second time using my hair was curly! I didn't even realize my hair was so wavy. Feels like a miracle product."
"This has transformed the way I view my own hair. I used to hate it and dread doing anything to make it look nice. Now I look forward to washing it and knowing it is not stripping it of the essential natural oils. My hair is thick and coarse and this has literally brought life back to my hair."
"My curls are rocking on day 5 after washing like it's nobody's business. No frizz, clean scalp, perfect definition. Every day just a little more of volume so my style gets all benefits. Hair never been so moisturized and shiny."
"I was skeptical that New Wash would actually clean my hair and not irritate my scalp, but I am happy to report that it gently cleans and conditions without irritation or a heavy feeling. I prefer the Deep formula because of its clean feel."
"I love how this makes my hair feel. I don't need to use any other products at all and my hair has never felt or looked better. It really is a game-changer."
"Let me tell you, my hair is clean! It smells amazing. It feels like silk! It's shiny?! It's long!? I go a few extra days of not washing it?! It's amazing."
From the experts
Why hairdressers recommend New Wash
"I don't use shampoo in the hair salon. It makes my job so much easier."
Jayne Matthews Hairstylist, Educator and Salon Owner
"You can simplify your entire routine by just using New Wash."
Victoria Schrager Haircut Specialist
"Try the ASMR Method: Apply, splash, massage, rinse."
Caroline Stahl Hairstylist
"It's been a complete game-changer for me and my clients."
Skip Fellers Salon Owner, Educator and Hairstylist
Frequently asked questions
New Wash
Is New Wash a shampoo?
New Wash is not a shampoo. It's a cleansing cream. Shampoos contain harsh detergents that strip your hair of its good, protective oils while they clean. New Wash cleans using essential oils and fatty alcohols-and zero detergents-while removing dirt, oil and buildup.
Is New Wash a conditioner?
New Wash is not a conditioner. Conditioners do not clean the hair; they only replace moisture after shampoo strips it. Alternatively, New Wash contains cleansing and conditioning ingredients.
Will New Wash clean my hair?
Yes. New Wash cleans using essential oils and fatty alcohols, all of which are naturally derived and biodegradable.
How often should I wash my hair with New Wash?
You can wash your hair daily or however often works for you. New Wash is so gentle that you no longer need to worry about stripping your color or drying out your strands.
When starting out with New Wash, we suggest sticking to your regular routine and finding your rhythm over time. Many people have found that they can go much longer between washes with New Wash.
How does New Wash work?
New Wash cleans hair with a custom blend of essential oils and gentle, naturally derived saturated cleansers that also help balance your scalp's natural oil production.
Will New Wash work for my hair type?
Yes. Check out the reviews-"life-changing" is a commonly used phrase by people with all different hair types. Take our quiz to find the best formula for you: Original, Rich or Deep.
How long will it take for New Wash to work?
New Wash benefits hair immediately, but all hair types are different so some scalps need to adjust and may experience oiliness or flakiness. This adjustment period is natural and more commonly experienced by people with oily or fine hair.
My hair is still adjusting to New Wash after a few washes. What should I do?
New Wash is different from detergent-based shampoos, and so is the way you use it. If your hair feels greasy or you have some buildup after using New Wash, there are two common reasons.
First, you might not be using enough New Wash. Apply the same amount of New Wash as you'd usually use for both shampoo and conditioner-enough to coat hair like you would for a conditioner or mask. Then work it in really, really well with the Massaging Scalp Brush. Add a bit of water to get a smooth, milky consistency; this will allow it to capture and bond to the dirt, buildup and excess oil.
You also might not be rinsing it out thoroughly. New Wash bonds to impurities and requires extra rinsing to work it out. Massage it out with the Massaging Scalp Brush or your fingertips.
Remember: It takes time to adjust to new habits and routines. You might experience an adjustment period during which your scalp overproduces oil, like it was trained to do by detergent-based shampoos. It hasn't yet acclimated to this new way of cleansing that leaves the healthy, protective oils to do their job. It may take two or three washes or up to a couple weeks, but your scalp and oil production should regulate and thrive with your new healthy routine.
Are New Wash pouches recyclable?
Yes, pouches are made with LLDPE (linear low-density polyethylene) and are fully recyclable under classification #1.
Will this clog my drain or harm my septic system?
No, all Hairstory products are septic-safe and will not clog the drain.
Why is New Wash Deep now New Wash Deep Clean? Are they the same formula?
New Wash Deep Clean is an improved, slightly reformulated version of New Wash Deep, created in response to customer feedback. It's slightly more lightweight and doesn't carry the strong apple cider vinegar scent, while still delivering the same oil-dissolving power of New Wash Deep. New Wash Deep Clean offers a better overall experience for those with an oily scalp and hair-same clarifying benefits, with a more refined feel.
Better Bottle
What is the Better Bottle?
The 8oz New Wash Better Bottle is refillable, 100% recyclable and made with 50% post-consumer recycled (PCR) material. It's thoughtfully designed for ease of use, hygiene and sustainability.
Why is it called the Better Bottle?
We heard your feedback about having a refillable bottle for the best New Wash experience, so we custom built the Better Bottle from the bottom up. Here's how it's better:
- Better functionality: You can refill this bottle again and again, reducing even more plastic waste. It has a pump designed specifically for thicker creams and a wide mouth for easy refilling.
- Better materials: It's made with sustainable PCR material and has a bottom-heavy, non-slip base to make it more sturdy in the shower. It's also antimicrobial to prevent mold and ultimately last longer.
- Better look: New Wash has a whole new aesthetic that includes a super-sleek design with clearer usage instructions and a QR code to learn more.
How do I refill the Better Bottle?
Step 1: Twist and Open Firmly grip the body of the bottle with one hand and the rim and pump with the other. To unlock, twist the rim counterclockwise until you feel a click and then pull up to open.
Step 2: Refill Using any size of New Wash refill pouch, dispense product up to the internal maximum fill line.
Step 3: Twist and Lock Align the spout with the front internal grooves and push down on the rim to close. Grip and twist the rim clockwise until you feel a click.
How much New Wash does the bottle hold?
The Better Bottle holds 8oz of New Wash and can be refilled with any size of pouch. Use larger pouches for a more eco-friendly and cost-effective refill experience.
Is the bottle leakproof and shower-safe?
Yes. It's water-tight, features a non-slip silicone base and is made from waterproof materials that won't degrade in the shower. The antimicrobial body helps prevent mold buildup between refills.
Do I need the Better Bottle to use New Wash?
No, you don't need the bottle to use New Wash-you can use it straight from the pouch. For the most efficient and sustainable experience, we recommend purchasing the refillable bottle once and using it again and again.
How do I clean the bottle between refills?
Rinse thoroughly with warm water and let it dry completely, inside and out, before refilling. Thanks to the bottle's antimicrobial design, regular cleaning is quick and easy.
Need help? Chat with us
Customer reviews
5.0
8 reviews
AB
Alyssa B
Verified buyer
- Wash Days:
- Daily
- Hair Concerns:
- Oily
- Hair Type:
- Straight, Fine/Thin
I've been waiting for this!
I have been hoping for an unscented version of New Wash for so long and this is such an upgrade for me! I've been using New Wash for years and the scent has always been fine (definitely better than other products), but I've been trying to switch over to more unscented products. It works just as well and doesn't have any scent, so I love it! My husband has sensitive skin and is happy that he can now use it too.
Review for New Wash Fragrance Free 20oz refill - 20oz
CS
Cheryl S
Verified buyer
- Wash Days:
- Daily
Game changer
I am allergic to anything with fragrance. All the other shampoos and conditioners were terrible. They made my scalp feel oily and my hair dried out. Hairstory is a life saver. I heard about it from a friend.
Review for New Wash Fragrance Free 20oz refill - 20oz
JL
Jana L
Verified buyer
- Wash Days:
- 2-3x Per Week
- Hair Type:
- Fine/Thin
Pricey but really good
Love the way it leaves my hair and appreciate the unscented version. Still, very pricey shampoo!
Review for New Wash Fragrance Free 8oz bottle - 8oz
JB
Jessica B
Verified buyer
- Wash Days:
- 2-3x Per Week
- Hair Concerns:
- Oily, Fading Color
- Hair Type:
- Fine/Thin, Straight, Color Treated
Good for fine hair
I love using this product to wash my hair. I recommend it to others with fine straight hair, but you do need to add water to it when washing.
Review for New Wash Fragrance Free 20oz refill - 20oz
KA
Katherine A
Verified buyer
- Wash Days:
- 2-3x Per Week
- Hair Concerns:
- Dry, Damaged
- Hair Type:
- Wavy
The texture of my dreams
New Wash is the only product I've found that gives my hair volume, body and personality. Before New Wash, my long hair would just hang lifelessly. With New Wash, I get the texture of my dreams. Try it!
Review for New Wash Original 8oz Bottle - 8oz
AS
Alex S
Verified buyer
- Wash Days:
- Once a Week or Less
- Hair Concerns:
- Oily, Frizzy
- Hair Type:
- Wavy
Believe the hype
Man, was I wrong! I have been using New Wash for 3 months now and my hair has drastically changed for the better. I can finally air dry it and my wavy/curl pattern is coming back! It is lightweight and feels clean way longer than it does when washing with regular shampoo. Believe the hype!
Review for New Wash Deep Clean 8oz Bottle - 8oz
RS
Rebecca S
Verified buyer
- Wash Days:
- 2-3x Per Week
- Hair Concerns:
- Dry, Frizzy
- Hair Type:
- Curly/Coily
My curls are finally consistent
I've spent years trying to find the right shampoo-conditioner combo that didn't dry my scalp out or leave it feeling greasy while still actually caring for my curly texture. I've been only using New Wash for a couple months now and my hair has never been this consistent. It's hydrated, my scalp isn't itchy or flaking, and my ends are happy.
Review for New Wash Rich 8oz Bottle - 8oz
SC
Sarah C
Verified buyer
- Wash Days:
- Daily
- Hair Concerns:
- Irritated Scalp, Dry
- Hair Type:
- Fine/Thin, Straight
A true game-changer
I love how this makes my hair feel. I don't need to use any other products at all and my hair has never felt or looked better. It really is a game-changer.
Review for New Wash Original 8oz Bottle - 8oz
Simply better haircare
Designed for you and the planet
We believe the world needs fewer, better things. Our mission is to create smart, sustainable products that make your hair healthier-without compromise.
Consciously created
Every product is made with naturally derived ingredients and is Leaping Bunny Certified.
Eco-friendly packaging
Our fully recyclable refill pouches were a first in the beauty industry.
Hairdresser-approved
Our lineup is loved by top stylists around the world as well as their clients.