New Wash 101
New Wash isn't a shampoo or conditioner-it's a detergent-free cleansing cream
Switching from shampoo to New Wash keeps your natural oils intact, revealing a healthier scalp and softer, shinier, smoother hair-every day.
What it is
New Wash is a first-of-its-kind cleansing cream that removes impurities with gentle essential oils and fatty alcohols. Regular shampoos "clean" your hair with harsh detergents that strip your scalp's natural protective oils.
How it works
New Wash clings to the gunk that doesn't belong, like oil, dirt and buildup. Because it doesn't bond as strongly to water, you need to rinse more thoroughly than usual to send all that grime down the drain.
Just remember ASMR
Apply
Wet hair and dispense a generous amount of New Wash. Layer it on from scalp to ends.
Splash
Add a splash of water to get a smooth, milky consistency.
Massage
Work into hair and scalp, using the scalp brush to coat every inch. Let sit for 2-3 minutes.
Rinse
Rinse thoroughly, using the brush to ensure all product is washed out.